In an environment where it is becoming harder to win more users and retain them at the same time, Yahoo! Inc. (NASDAQ:YHOO) now thinks like its rival Google Inc (NASDAQ:GOOGL). It believes assuring users about their privacy can help not only in gaining more users for the purposes of revenue growth, but also boost business reputation, the Wall Street Journal reported.
In the wake of widespread snooping, Internet users have become accustomed to platforms that can ensure that the bad boys, or even the government, would not raid their privacy, and that gives Yahoo! Inc. (NASDAQ:YHOO) and Google Inc (NASDAQ:GOOGL) better reasons to think about user protection. After all, the companies rely heavily on advertisement revenue and that revenue can only keep flowing and growing when user numbers can grow or when users are satisfied.
In the latest move, Yahoo! Inc. (NASDAQ:YHOO) announced that starting next year it would start offering encrypted email service, which they say makes it mathematically impossible to run into problems with the courts. The same efforts have been announced by Google, and the announcement came in June as the company believes its spy-proof email system would be a real answer to snooping.
As for Yahoo! Inc. (NASDAQ:YHOO)’s email protection service, the email encryption tool will be an optional feature, which users will have to activate if they want to enjoy secure email communication. According to the company, the encryption will be based on the long-tested and proven version of PGP, which puts the email protection key in the hands of the individual users. That means that passwords and usernames are not held in traditional webmail services, but instead stores on the user’s device, which may be a tablet, smartphone or laptop.
Yahoo! Inc. (NASDAQ:YHOO)’s email security service will only extend protection to the content of the message sent or received, but users will not be able to conceal the identity of the people they exchange emails with.
With both Yahoo! Inc. (NASDAQ:YHOO) and Google Inc (NASDAQ:GOOGL) announcing email encryption systems, apparently to please users, a new battle front has just opened for the old rivals as they seek fat online advertisement revenue.