Yahoo! Inc. (YHOO) has a Mobile First and Content Oriented Strategy : Kathy Savitt


Yahoo! Inc. (NASDAQ:YHOO) has been on a revamp and the company has been changing rapidly after loosing track of things. Yahoo! Inc. (NASDAQ:YHOO) has focused on Mobile first strategy since Marissa Mayer took charge. That is where the new CMO Kathy Savitt joined the company.

Yahoo! Inc. (NASDAQ:YHOO), Kathy Savitt, Mobile First, Bobby Brown, Alibaba IPO

Bloomberg’s Stephanie Ruhle was discussing with Savitt about Yahoo! Inc. (NASDAQ:YHOO)’s strategy for the future and Savitt felt that the next generation is of mobiles and tablets so Yahoo! Inc. (NASDAQ:YHOO) would focus on Mobile. Here is what she said:

“Digital strategy is no longer even a strategy, it just is. We live in a world where our phone actually knows more about us than anybody in our family that your phone becomes a remote control for your life.”

She also said that Generation Z and Millennials are truly digitally native as they were born with a mouse in their hands. Savitt also said that they look at a tablet or a phone in the same way she looked at the remote control of a tv when she was a kid. So the strategy has to be a digital one which is a de facto for this generation. Savitt said that one has to just choose what is relevant and a company like Yahoo! Inc. (NASDAQ:YHOO) has to pick a channel that suits them the best to connect with the users.

Savitt was asked about the most exciting event or plan in her short term with Yahoo! Inc. (NASDAQ:YHOO) and she said:

“I think what has been most exciting is our rapid transformation into a mobile first company.”

She mentioned that the management has refocused Yahoo! Inc. (NASDAQ:YHOO) since Marissa Mayer joined and it was not just about re-imagination, Yahoo! Inc. (NASDAQ:YHOO) has launched about 15 products and most of which have won international acclaim. The Yahoo! News Digest just won the Apple Design award a few weeks ago. Doing all this at a huge scale and seeing it on Mobile platform has been very gratifying according to Savitt. She also said that Yahoo! Inc. (NASDAQ:YHOO) is a user first company.

Savitt was then asked about the buzz feeds and how renowned brands like Bobby Brown, Katie Couric who have integrated well with the company and she said that the strategy of Yahoo! Inc. (NASDAQ:YHOO) is to act as a tissue that connects the users and content creators.

With a content based and mobile first strategy, Yahoo! Inc. (NASDAQ:YHOO) definitiely looks on track and with the Albaba IPO coming in, there has been  lot of buzz around that. However Yahoo! Inc. (NASDAQ:YHOO)’s management is focused on making the company big using innovative products.

Disclosure: None