Yahoo! Inc. (NASDAQ:YHOO) launched a content management and advertising tool, Yahoo Recommends, for digital publishers. The company announced the launch of the tool in one of its blogposts on Tumblr yesterday.
According to the company, the technology used in Yahoo Recommends helps users on a website to easily discover a publisher’s content. Yahoo Recommends also integrates a native advertising unit on the website that uses it, enabling digital publishers to monetize their website in a better way.
Yahoo Recommends comes in different shapes and sizes, such that it can be accommodated on any website layout on smartphone or PC. The sponsored ads on Yahoo Recommends are clearly labeled. Yahoo! Inc. (NASDAQ:YHOO) uses Yahoo Gemini, which is its unified mobile search and native ad marketplace to deliver premium and personalized ads on Yahoo Recommends.
As of June 30,2014, D.E. Shaw‘s firm D E Shaw owns over 16 million shares in Yahoo! Inc. (NASDAQ:YHOO).