Yahoo! Inc. (NASDAQ:YHOO) has recently announced that it has reached a definitive agreement to acquire the mobile analytics and advertising company Flurry Inc. By acquiring Flurry Inc. Yahoo! Inc. (NASDAQ:YHOO) is looking to strengthen the company’s mobile products division and support useful mobile applications and monetization solutions.
Flurry Inc. is a leader in the field of mobile application analytics. Over 170,000 developers in 150 countries around the globe use Flurry platform and insights to optimize and personalize their apps. The analytics platform from the company finds its presence in seven app per device on average.
Yahoo! Inc. (NASDAQ:YHOO) believes that by acquiring Flurry Inc., it will help the company in getting the resources required to speed up the delivery of platforms, that will in-turn help app developers to reach the right user, build better apps and explore new avenues for generating revenues. Yahoo! Inc. (NASDAQ:YHOO) also believes that the combined scale of both the companies will help in accelerating revenue growth for thousands of developers and publishers.
“Flurry’s success is the result of years of committed investment by a passionate team to create an indispensable platform for mobile developers. We want to harness our collective innovative spirit and bolster the mobile ecosystem by providing developers the analytics and monetization solutions to drive their success.” Scott Burke, the SVP Advertising Technology of Yahoo! Inc. (NASDAQ:YHOO) said.
In the second quarter earnings, Yahoo! Inc. (NASDAQ:YHOO) revealed that its’ mobile display and search revenue each grew by more than 100% year-over-year. The company also declared that more than half of its total monthly audience visits are from mobile devices and in the second quarter over 450 million mobile monthly active users came to Yahoo! Inc. (NASDAQ:YHOO), which represents a 36% increase year-over-year.
“With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users, and explore new revenue opportunities. Over the last six years we have accomplished a lot on our own, but with Yahoo we are in an even better position to achieve our joint goals.” Simon Khalaf, the President and CEO, Flurry said.