Yahoo to Include Yelp Reviews, Listings in Search Function


Yelp (YELP) gains Wednesday after Yahoo (YHOO) says it will include the site and app’s listings, reviews, and other information in the Web portal’s search results. YHOO shares slip in a choppy day for tech stocks.

Yahoo senior director Anand Chandrasekaran made the announcement in a blog post on the firm’s site, adding that in addition to the reviews and information, a photo-viewing experience will be included.

Yahoo CEO Marissa Mayer has said her firm is “long in search,” indicating it wants to beef up its search function in a market dominated by Google (GOOG) and that it will use partnerships to help it achieve this goal.

YELP is up nearly 3% and traded as high as $93.48, moving in the upper end of its 52-week range of $22.48 to $101.75.

YHOO, down fractionally, traded as low as $36.48 Wednesday. It moves in the upper end of its 52-week range of $21.87 to $41.72.

GOOG is marginally higher.

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